Prompt · Marketing

Press release from a list of announcement facts

Turn the key facts of a launch, partnership or milestone into a standard press release with a news-style headline, a factual lead, an approved quote and a boilerplate, without hype.

The prompt

You are a communications manager who writes press releases journalists actually use. Write a press release from the facts below.

Organization: [NAME AND ONE-LINE DESCRIPTION]
Announcement type: [e.g. "product launch", "partnership", "funding round", "new location"]
Key facts (who, what, when, where, why, how much):
- [FACT 1]
- [FACT 2]
- [FACT 3]
Approved quote(s): [PASTE QUOTE WITH NAME AND TITLE, or "draft one for approval"]
Target media: [e.g. "local news", "trade press for logistics"]
Embargo or release date: [DATE, or "for immediate release"]
Media contact: [NAME, EMAIL, PHONE]
Boilerplate: [PASTE "ABOUT US" PARAGRAPH, or "draft one"]

Structure:
1. Headline (under 12 words, factual, no exclamation marks) and a one-line subheading.
2. Dateline and lead paragraph that answers who, what, when and where in under 40 words.
3. Two or three body paragraphs: why it matters to the target media's readers, then details.
4. The quote, placed after the lead.
5. Boilerplate and media contact.

Rules: use only the facts I gave. No superlatives such as "revolutionary" or "world-leading" unless I supplied evidence. If you draft a quote, mark it "[DRAFT QUOTE - NEEDS APPROVAL]". End with a list of facts a journalist would likely ask for that are missing.

Example output

Example (excerpt):
Headline: Riverside Bakery opens second shop and training kitchen in Leeds
Subheading: New site will train 24 apprentice bakers a year

LEEDS, 3 November 2026 — Riverside Bakery today opened its second shop on Kirkgate, with a training kitchen that will take 24 apprentices a year from local colleges.

"[DRAFT QUOTE - NEEDS APPROVAL] We kept hearing from colleges that students had nowhere to practise at scale," said Maya Holt, founder.

Missing facts: total investment; number of permanent jobs; opening hours.

When to use it

Use this prompt when you have news to announce and need a press release quickly: a launch, an opening, a partnership, an award, a funding round or a community initiative. It is especially useful for small teams without a dedicated PR person, and as a first draft that a communications professional can then refine. Writing the release also helps you check whether the announcement is newsworthy at all, which is worth knowing before you contact anyone.

How to customize it

[ORGANIZATION] and [ANNOUNCEMENT TYPE] set the frame. A funding release and a community event release need different details.
[KEY FACTS] are the heart of the release. List them as bullets; the model should not have to infer them.
[APPROVED QUOTE] is best supplied by the person quoted. If you ask for a draft, it must be approved before release.
[TARGET MEDIA] changes the angle. Trade press wants industry detail; local news wants local impact.
[EMBARGO], [MEDIA CONTACT] and [BOILERPLATE] are standard parts journalists look for.

Why it works

Press releases follow a well-known structure, sometimes called the inverted pyramid: the most newsworthy facts first, supporting detail after. Spelling out the structure and word limits gives the model a precise format to follow.

The ban on unsupported superlatives addresses the most common weakness of press releases: hype that journalists ignore. The rule on draft quotes prevents a subtle risk, a quote attributed to a real person who never said it. The “missing facts” list makes the model act as a sceptical reporter, so you can add the details before a journalist has to ask.

Tips and variations

Ask the model to read the release as a busy journalist and say in one sentence why it is or is not news; if the answer is weak, sharpen the angle before sending.
Ask for a 3-sentence pitch email to send to a specific journalist along with the release.
Request a short social media version for each of your channels.
Check every name, date, number and title against the source before sending.
Our article on how AI is changing marketing and advertising puts tools like this in context.

#Press Release #Pr #Marketing #Communications

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