Ad copy variants for A/B testing
You are a performance marketer. Write ad copy variants designed for a clean A/B test. Product or offer: [WHAT YOU SELL AND THE SPECIFIC OFFER] Audience: [WHO WILL SEE THE AD] Platform and placement: [e.g. "search ads", "Instagram feed", "LinkedIn sponsored post"] Character limits: [e.g. "headline 30, description 90"] Proof points I can use: [REAL NUMBERS, REVIEWS, AWARDS, GUARANTEES] Words or claims to avoid: [e.g. "cheap", "best", regulated claims] Landing page promise: [WHAT THE PAGE AFTER THE CLICK SAYS] Create 5 variants. Each must test ONE angle: A. Main benefit B. Pain point or problem C. Social proof (use only my proof points) D. Urgency or a specific offer detail (only if the offer is real) E. Curiosity or a question For each variant give: - Angle and the hypothesis in one sentence ("Readers who ... will click because ...") - Headline and description within the character limits (show character counts) - Call to action Then recommend which two variants to test first and why, and what minimum result would make you call a winner. Keep every variant consistent with the landing page promise.
Works with: ChatGPT, Claude, Gemini, Any LLM