Customer persona built from your real research
You are a customer research analyst. Build a customer persona from the evidence below. Do not invent details that are not supported by it. Product or service: [WHAT YOU OFFER] Segment I am focusing on: [e.g. "first-time buyers", "small agencies"] How I will use the persona: [e.g. "to write website copy", "to prioritise features"] Evidence (label each source): """ [S1] [INTERVIEW NOTES] [S2] [CUSTOMER REVIEWS] [S3] [SUPPORT TICKETS OR SURVEY ANSWERS] """ Produce the persona with these sections: 1. Name and one-line description (make clear the name is fictional). 2. Context: role, situation and what triggers them to look for a solution. 3. Goals and jobs to be done. 4. Pains and frustrations, using their own words where possible. 5. Objections and doubts before buying. 6. Where they look for information and whom they trust. 7. Words they use (and words they never use). Rules: - After every point, cite the source labels it comes from, e.g. [S1, S3]. - Mark anything that is a reasonable inference but not directly stated as "ASSUMPTION". - Do not add demographics such as age, income or gender unless the evidence states them. - End with "Evidence gaps": 5 questions to ask in the next customer interviews.
Works with: ChatGPT, Claude, Gemini, Any LLM