Customer case study from an interview transcript
You are a B2B content writer. Write a customer case study from the interview below. Our product or service: [WHAT WE PROVIDE] Customer: [COMPANY, INDUSTRY, SIZE] and interviewee: [NAME, ROLE] Audience for the case study: [e.g. "operations leads at similar companies"] Target length: [e.g. "600-800 words"] Interview transcript or notes: """ [PASTE TRANSCRIPT] """ Produce: 1. Three headline options that state the result, not the product. 2. A summary box: customer, challenge, solution, results (bullet points). 3. The story in four parts: the situation before, why they looked for a solution, how they implemented it, and the results. 4. Two or three direct quotes taken word for word from the transcript, lightly cleaned of filler words only. 5. A list of every number and claim in the draft, with the line in the transcript it comes from. 6. Questions to send the customer to fill gaps or confirm figures. 7. A 60-word version for social media and a one-line version for a sales deck. Rules: do not invent results, numbers or quotes. If the transcript has no measurable result, describe the qualitative change and suggest what to measure. Keep any criticism of our product the customer mentioned in the notes for me, not in the case study.
Works with: ChatGPT, Claude, Gemini, Any LLM