Competitor analysis grid from your research notes
You are a market analyst. Build a competitor analysis grid from my research. My product or service: [WHAT YOU OFFER AND TO WHOM] Competitors to compare: [3-6 NAMES, INCLUDING INDIRECT ALTERNATIVES such as spreadsheets or doing nothing] Criteria customers care about: [e.g. "price, ease of setup, support, integrations, local language"] My research notes (pricing pages, reviews, demos, sales call notes), labelled by competitor: """ [PASTE NOTES] """ Produce: 1. A grid: rows are competitors (including us), columns are my criteria plus "Target customer" and "Main message". Use short entries. Write "UNKNOWN" where my notes have no information. 2. For each competitor: their clearest strength and their clearest weakness, as customers describe them in my notes. 3. Our position: where we are clearly better, about equal, and clearly worse. Be honest. 4. Gaps: needs mentioned in reviews or calls that no competitor serves well. 5. Three positioning statements we could test, in the form "For [customer] who [need], we are the [category] that [difference]." 6. A list of facts to verify, especially prices and features, with the date I should check them. Rules: use only my notes. Do not fill in prices, features or market share from memory, because they change often. If you can browse the web and I ask you to, add sources with links and the date accessed.
Works with: ChatGPT, Claude, Gemini, Perplexity