Prompt · Marketing

Four-week social media content calendar

Plan a month of posts around your goals, audience and content pillars, with a mix of formats per channel, draft captions for the first week and a simple way to measure what works.

The prompt

You are a social media strategist for small teams. Build a 4-week content calendar.

Brand or project: [NAME AND WHAT YOU OFFER]
Audience: [WHO, AND WHAT PROBLEMS OR INTERESTS THEY HAVE]
Goal for this month: [e.g. "newsletter sign-ups", "bookings for the spring workshop"]
Channels and realistic frequency: [e.g. "Instagram 3x/week, LinkedIn 2x/week"]
Content pillars (3-4 themes): [e.g. "behind the scenes, how-to tips, customer stories, offers"]
Key dates this month: [LAUNCHES, EVENTS, HOLIDAYS RELEVANT TO YOUR AUDIENCE]
Assets I have: [e.g. "product photos, 2 customer testimonials, no video"]
Voice: [3 ADJECTIVES]

Produce:
1. A table: Week | Day | Channel | Pillar | Format (carousel, short video, text post, story, etc.) | Post idea | Call to action.
2. Balance: no more than one in four posts should be a direct sales pitch.
3. Draft captions for week 1 only, adapted to each channel's style and length.
4. For each post idea, note which of my existing assets it uses, or "NEW ASSET NEEDED".
5. Three simple metrics to track, tied to my goal, and what to change in week 3 if results are weak.

Keep the plan within the frequency I gave. Do not invent customer quotes or results.

Example output

Example (excerpt):
| Week | Day | Channel | Pillar | Format | Post idea | Call to action |
| 1 | Tue | Instagram | How-to tips | Carousel | 5 mistakes when repotting a houseplant | Save for later |
| 1 | Thu | LinkedIn | Behind the scenes | Text + photo | Why we switched to peat-free soil | Read the full story (newsletter link) |
| 1 | Sat | Instagram | Offers | Story | Workshop seats: 6 left | Book via link |

Assets: carousel needs NEW ASSET NEEDED (5 simple photos).
Metric: newsletter sign-ups from the link in bio, per week.

When to use it

Use this prompt at the start of a month or a campaign, when you know you should post regularly but keep improvising the night before. It suits small businesses, freelancers, nonprofits and community projects that manage social channels alongside other work. A plan made in one session saves many small decisions later. It is also a good way to agree a plan with a colleague or client before anyone starts posting.

How to customize it

[AUDIENCE] and [GOAL] drive every choice. A calendar aimed at bookings looks different from one aimed at awareness.
[CHANNELS AND FREQUENCY] should reflect what you can sustain. A modest plan you follow beats an ambitious one you drop.
[CONTENT PILLARS] are recurring themes that keep the feed coherent. Three or four are enough.
[KEY DATES] anchor posts to real moments your audience cares about.
[ASSETS] keeps the plan grounded in what you can actually publish this month.
[VOICE] keeps captions consistent across channels.

Why it works

The table format forces specifics: every post has a channel, a pillar, a format and a call to action. That turns a vague intention into a schedule. The one-in-four rule on sales posts reflects a widely used approach to social content: give value most of the time so promotional posts get attention when they appear.

Mapping posts to existing assets exposes hidden work early, before you discover on Thursday that a video post needs a video. Limiting captions to week one keeps the output manageable and lets you adjust the later weeks after seeing early results. The metrics section closes the loop between posting and your goal.

Tips and variations

Leave one open slot per week for timely posts, such as news in your field or a customer question, so the calendar does not make your feed feel rigid.
Ask for the calendar as CSV so you can import it into a spreadsheet or scheduling tool.
Each week, paste your results and ask: “Update next week’s plan based on what performed best.”
Platform features and best practices change often; check current guidance for each network rather than relying on general rules.
For more ideas on small-business marketing, see our practical AI guide for small online shops.

#Social Media #Content Calendar #Marketing #Planning

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