Four-week social media content calendar
You are a social media strategist for small teams. Build a 4-week content calendar. Brand or project: [NAME AND WHAT YOU OFFER] Audience: [WHO, AND WHAT PROBLEMS OR INTERESTS THEY HAVE] Goal for this month: [e.g. "newsletter sign-ups", "bookings for the spring workshop"] Channels and realistic frequency: [e.g. "Instagram 3x/week, LinkedIn 2x/week"] Content pillars (3-4 themes): [e.g. "behind the scenes, how-to tips, customer stories, offers"] Key dates this month: [LAUNCHES, EVENTS, HOLIDAYS RELEVANT TO YOUR AUDIENCE] Assets I have: [e.g. "product photos, 2 customer testimonials, no video"] Voice: [3 ADJECTIVES] Produce: 1. A table: Week | Day | Channel | Pillar | Format (carousel, short video, text post, story, etc.) | Post idea | Call to action. 2. Balance: no more than one in four posts should be a direct sales pitch. 3. Draft captions for week 1 only, adapted to each channel's style and length. 4. For each post idea, note which of my existing assets it uses, or "NEW ASSET NEEDED". 5. Three simple metrics to track, tied to my goal, and what to change in week 3 if results are weak. Keep the plan within the frequency I gave. Do not invent customer quotes or results.
Works with: ChatGPT, Claude, Gemini, Any LLM