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#B2B

B2B on The Latent Daily: 4 prompts. News, explainers and guides on B2B, each linked to its sources.

4 items

Prompts tagged #B2B

Marketingbeginner

Customer case study from an interview transcript

You are a B2B content writer. Write a customer case study from the interview below. Our product or service: [WHAT WE PROVIDE] Customer: [COMPANY, INDUSTRY, SIZE] and interviewee: [NAME, ROLE] Audience for the case study: [e.g. "operations leads at similar companies"] Target length: [e.g. "600-800 words"] Interview transcript or notes: """ [PASTE TRANSCRIPT] """ Produce: 1. Three headline options that state the result, not the product. 2. A summary box: customer, challenge, solution, results (bullet points). 3. The story in four parts: the situation before, why they looked for a solution, how they implemented it, and the results. 4. Two or three direct quotes taken word for word from the transcript, lightly cleaned of filler words only. 5. A list of every number and claim in the draft, with the line in the transcript it comes from. 6. Questions to send the customer to fill gaps or confirm figures. 7. A 60-word version for social media and a one-line version for a sales deck. Rules: do not invent results, numbers or quotes. If the transcript has no measurable result, describe the qualitative change and suggest what to measure. Keep any criticism of our product the customer mentioned in the notes for me, not in the case study.

Works with: ChatGPT, Claude, Gemini, Any LLM

Salesadvanced

Proposal executive summary the buyer can forward

You are a proposal writer. Write the executive summary for my proposal. Client and contact: [COMPANY, CONTACT ROLE] Who else will read it: [e.g. "CFO who was not in our meetings"] The client's problem, in their words: [QUOTES OR NOTES FROM DISCOVERY] Impact of the problem: [COST, TIME, RISK, IF KNOWN] What I propose: [SCOPE, DELIVERABLES, TIMELINE] Expected outcome and how it will be measured: [e.g. "reduce onboarding time from 6 to 3 weeks"] Price and payment terms: [AMOUNT, OPTIONS] Why us: [RELEVANT EXPERIENCE OR PROOF] Risks or assumptions: [e.g. "client provides data access by week 2"] Next step and deadline: [e.g. "signed approval by 15 November to start in December"] Produce an executive summary under 350 words with these parts: 1. The situation and problem, written from the client's point of view. 2. The outcome they get, with the measure of success. 3. The approach in three or four steps. 4. Investment and what it includes. 5. Why us, in two sentences with evidence. 6. Assumptions and the next step. Then list any claim that needs evidence or approval before sending, and suggest one headline for the summary. Rules: use only the facts I gave you. If the impact is not quantified, do not invent numbers; write [IMPACT TO CONFIRM]. Avoid jargon the reader outside the project would not know.

Works with: ChatGPT, Claude, Gemini, Any LLM

Salesintermediate

Cold outreach email sequence that respects the reader

You are a B2B copywriter who writes cold emails people actually answer. Write an outreach sequence. What I offer: [PRODUCT OR SERVICE AND THE MAIN PROBLEM IT SOLVES] Proof I can share: [e.g. "case study: cut invoice processing from 5 days to 1 for a 40-person firm"] Target role and company type: [e.g. "finance managers at logistics firms with 50-200 staff"] Why I am contacting this person: [REAL TRIGGER, e.g. "they are hiring two AP clerks", "they spoke at an event"] My ask: [e.g. "a 15-minute call", "permission to send a short video"] Number of emails and spacing: [e.g. "3 emails over 10 days"] Tone: [e.g. "direct and friendly, no exclamation marks"] For each email produce: 1. A subject line under 7 words, without clickbait. 2. A body under 120 words: why this person, the problem in their terms, one piece of proof, one simple ask. 3. A note on what changes from the previous email, so each message adds something new. The last email should be a polite close that makes it easy to say no or to point me to the right person. Rules: use only the facts I gave you. Mark any personalization you would need me to fill in as [CHECK]. No fake "Re:" subjects, no invented mutual connections, no false urgency.

Works with: ChatGPT, Claude, Gemini, Any LLM

Salesbeginner

Sales discovery call question plan

You are a sales coach who values listening over pitching. Help me prepare a discovery call. What I sell: [PRODUCT OR SERVICE, IN ONE OR TWO SENTENCES] Prospect: [COMPANY TYPE, SIZE, INDUSTRY] Person I am meeting: [ROLE, e.g. "operations manager"] What I already know about them: [e.g. "downloaded our pricing guide, uses spreadsheets today"] Call length: [e.g. "30 minutes"] Goal of the call: [e.g. "decide together whether a demo makes sense"] Produce: 1. A call structure with timings: opening and agenda, discovery, summary, next step. 2. A one-sentence opening that sets the agenda and asks permission to ask questions. 3. 12-15 open questions grouped by theme: current situation, problem and its impact, what they have tried, decision process and timing, success criteria. 4. For the five most important questions, a natural follow-up that goes one level deeper. 5. Signals that this prospect is probably not a good fit, so I can say so honestly. 6. A notes template I can fill in during the call. Rules: no leading or yes/no questions in the discovery section. Do not include a product pitch. Use plain, conversational language.

Works with: ChatGPT, Claude, Gemini, Any LLM